25 Mar 2006

What’s a SUNSEED™?

Filed under: Food & Drink and Rant at 15:32 GMT.    Tags:, , .

Walkers Crisps

The other day whilst filling my water glass at work, I happened to look at the contents of the vending machine just next to the water cooler. Nothing seemed out of place until I noticed something odd on the Walkers crisp packet. That little logo in the bottom right corner.

SUNSEED™!!! What the hell is a SUNSEED™ and why does it need to be trademarked? I looked a little closer and the image looked like a bog standard sunflower seed to me. So Walkers are now frying their crisps in sunflower oil? Well, not exactly. I decided to checkout the Walkers website to see if I could get more information on what a SUNSEED™ was.

Well, it didn’t take long… according to Walkers,

SUNSEED™ oil is one of the healthiest oils there is, because it is naturally high in mono-unsaturates and naturally low in saturates. It is a special type of sunflower oil, made from a rare breed of seed.

Oh, I seeeee! Thanks to this rare seed, that is sooo rare that it needs to be trademarked (me thinks GM), I won’t get fat from eating too many crisps cos of this special oil. I don’t think so!

Oh and for those in the rest of the world, I didn’t change the colours in the image - Walkers is the ONLY crisp company I know that gets the Salt & Vinegar and Cheese & Onion colours mixed up. Everyone knows S&V = Blue, C&O = Green.

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4 Responses to “What’s a SUNSEED™?”  

  1. 1 kali on 12 Apr 2006 said:

    have emailed walkers to ask for an assurance that it is not a gm product… so far search has turned up it is a hybrid sunflower variety that Walkers have been working on for 5 years.. which might explain tm logo!
    Keep blogging!
    Kali

  2. 2 stuart on 6 Oct 2007 said:

    Some interesting info found here:

    http://www.theanswerbank.co.uk/Science/Question258163.html

  3. 3 annette kriek on 9 Oct 2007 said:

    hey there, UK has got the colours of chips mixed up. rest of the world = quite different to UK. Here in Holland it is Blue= bellpepper, red = salty (natural) yellow = C&O green is itlian taste etc.

    I dont’ trust the sunseed oil tm either. Despite Walkers declaration of safety and healthyness.

    Ta
    Annette

  4. 4 Mark on 30 Oct 2007 said:

    I imagine it’s just a name dreamed up in a marketing meeting to make us hapless snack food addicts think they give a damn about what we eat. Of course they simply want to manipulate us to think this is a ‘healthy option’ so we buy more of their fat and salt laden products.

    For what it’s worth, Seabrook Crisps have using sunflower oil for years without making a big song and dance about it.

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